Media and lobby work: Personal fitness trainers have long been working not only for the upper class, but also for a broad target group that takes advantage of the individual offer. Many people don’t know this yet. By regular media work (e.g. ARD, SWR, magazines and Internet sides) the BPT registered association makes attentive therefore to this fact and to the interests of the federation and its members. Beyond that the federation understands itself also in the public and political area as lobby federation for its members.